JOYJEETCREATIVEDANMARKETER

Bengaluru, India. Working globally.

17+ years

I build marketing systems that connect strategy, execution and revenue.

17+ years across enterprise technology, SaaS, AI and cybersecurity, from market research and demand generation to product launches, attribution, retention and growth systems.

Selected outcomes
A few outcomes I can talk about publicly, across different roles and companies.

$100M+

Digital revenue influenced across multiple roles and companies

6

months

Product launch, from GTM concept to market

57%

Reduction in new-account churn

Measured by account count against the previous baseline

39% to 45%

YoY net new revenue growth after the attribution operating model matured

Historical normalized range: 9% to 12%

Things I keep coming back to

01

Narrative clarity

If people cannot understand the problem, product or value quickly, everything downstream gets harder.

02

Systems that scale

Good execution should not depend on one person remembering what happens next.

03

Automation that saves humans

Automate repeatable work so people can spend more time on judgment, context and decisions.

04

Design that reduces cognitive load

Interfaces, reports and workflows should make the next useful action easier to see.

05

Business problems disguised as marketing problems

Low conversion, churn or weak pipeline often starts somewhere outside the campaign.

Operating point of view

Marketing is where I started. The problem usually takes me further.

I work where marketing meets systems. That can mean building a demand engine, fixing a funnel, designing attribution, launching a product, creating an operating cadence, or building the software and automation that make the work visible.

I like problems that do not arrive with a clean playbook. I get close to the system, understand what is actually happening, and build what the situation needs.

Where I've built

Independent

Marketing & GTM Consultant

2026 to Present

Working with early-stage B2B SaaS and AI companies on GTM strategy, marketing operations, AI-enabled workflows, product positioning and demand generation.

LEVO

Head of Demand Generation

2025 to 2026

Demand generation, AI Security launch, marketing operations, inside sales, partner ecosystem, pipeline visibility and GTM execution.

Independent

Marketing Consultant

January 2025 to April 2025

Worked independently on marketing strategy and explored building something of my own before returning to an operating role.

ADIT

Head of Demand Generation

2024

Demand generation, paid acquisition, content, website, CRM coordination and funnel operations.

BrowserStack

Head of Performance Marketing

2022 to 2024

Performance marketing, demand generation, DevRel, partner marketing, customer expansion and global growth.

GALE Partners

Account Manager

2019 to 2022

Marketing operations, martech strategy, client delivery and capability building in India.

See the full journey

Work With Me

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